6th November, 2017
That was our message during National Seafood Week and we’re standing by it.
All our restaurants are Marine Stewardship Council (MSC) certified, which means that we know which fishing vessels our fish comes from. It also means that we work with suppliers to make sure that our customers’ cod, haddock and other fried favourites are caught from fishing stocks that are sustainable.
After a report on BBC Look North revealed that only five chippies in the county carry the MSC certification we soon realised that we run four of these, with two in Ruskington, one in Sleaford and one in Lincoln.
Supporting the MSC is important to us as we firmly believe that remaining sustainable is key to ensuring that we are able to serve the nation’s favourite dish long into the future. We only use fish and seafood that comes from controlled and regulated fishing grounds which is represented by the blue fish label. This is the sign that what you are eating is fresh and responsibly fished and can be trusted.
We’ve been MSC-certified since October 2015 and we’re proud to still retain that status as we continue to support the MSC’s campaigns via social media and display their information in our restaurants and takeaways.
Our Director Rachel has a message for other fish and chip shops both in the county and nationwide: “We take this certification very seriously and a lot of what we use it for is customer education, particularly among young diners. It’s a great way to show kids where their meal has come from and why we only get it from certain sources. Now we’d like to see the rest of Lincolnshire follow suit!”
The MSC produces regular updates as to which grounds are sustainable to fish. For more information visit their website.