We are delighted to announce that we have been named as an ambassador for a new and bespoke product launched by the Norwegian Seafood Council and the Ramoen trawler.

We have been selected as one of only 12 fish and chip shops in the country to represent Ramoen’s new product line: larger portion sizes of 12 to 16oz and 16 to 32 oz boneless and skinless grades of whitefish.

Our co-director Rachel attended a pre-launch event for the new product which was held at The Cod’s Scallops in Nottingham. Rachel was joined by other ambassadors from a selection of the UK’s top fish and chip shops and Michelin-starred restauranteurs who discussed Norwegian whitefish and the future of sustainable fish and chips before tucking into a three-course meal prepared by the award-winning fish and chip company.

Alongside our fellow ambassadors, we were able get a taster of the new products on offer as the menu for the night included cod from the Ramoen served with seaweed, wasabi and ponzu for starters, and roasted with red cabbage, bacon hot pot and mushrooms for the main course. The meal was topped off with ginger parkin, bananas and butterscotch dessert to sweeten our palates.

The Ramoen trawler is a frozen-at-sea vessel which processes whitefish from the cold, clean waters of the Barents Sea in Norway which is MSC-certified. It is also one of the UK’s leading suppliers of seafood to retailers and foodservice industries, such as Smales, and shares the same vision as us: to increase awareness that seafood origin matters when it comes to premium quality and sustainability.

As a fish and chip company, we spend a lot of time preparing the food we serve as well as cooking it; one of our daily tasks is to prepare the fish by removing any bones from each piece when we receive a delivery every morning.

Stocking this new product means that we’ll be able to save time and won’t have to remove any bones from the fish as it will be delivered to us in a ready-to-cook condition. The new larger, boneless and skinless cod is also certified by the Marine Stewardship Council (MSC) and as proud MSC members we’re always keen to champion sustainably sourced products.  

We’d like to say a huge thank you to the Norwegian Seafood Council, the Ramoen and one of the UK’s leading suppliers of seafood to retailers and the foodservice industries, Smales, for asking us to be involved in this amazing project. We’re looking forward to using these products in all our restaurants and takeaways!

The new boneless and filleted cod is now available from Smales to fish and chip shops and restaurants across the UK. To keep up to date with the product launch, visit: https://seafoodfromnorway.co.uk/.

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